Introduction
Sales success today isn’t just about effort, it’s about insight. To hit targets, lead teams, and grow revenue, businesses need to understand their sales data and use it to predict what’s coming next. This course helps sales professionals and managers use analytics and forecasting to make smarter, faster, and more confident decisions. Learn how to track the right numbers, spot trends, build simple forecasts, and turn those insights into action. Whether you’re working with spreadsheets or dashboards, you’ll gain practical skills to improve results and support strategic planning.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
Understanding Sales Data
- Why sales analytics matters.
- Types of sales data: customer, pipeline, CRM, and more.
- Key metrics every sales team should track.
- Getting your sales data ready and easy to track with simple dashboards.
- What good (and bad) sales data looks like.
Analyzing for Results
- Using Excel or tools like Power BI to break down data.
- Finding patterns in customer behavior and sales trends.
- Understanding your sales funnel and conversion rates.
- Tracking team performance across regions or products.
- Using visuals to make your data tell a story.
Sales Forecasting Made Simple
- What is forecasting, and how does it help?
- Basic methods: trends, averages, and growth rates.
- Forecasting for new vs. existing products.
- Choosing the right model for your business.
- Checking and improving your forecast accuracy.
Planning with Confidence
- Setting goals using real sales numbers.
- Forecasting for teams, products, and territories.
- Matching your sales plan with marketing and inventory.
- Using sales data to motivate and guide teams.
- Adjusting plans when market conditions change.
Putting It All Together
- Creating a simple sales forecasting workflow.
- Building useful reports for management and teams.
- Sharing insights that drive decisions and action.
- Real examples from companies using sales analytics well.
- Building your personal action plan for using analytics at work.
By the end of this course, participants will be able to:
- Identify and track the most important sales metrics.
- Analyze sales data to understand performance and trends.
- Create clear and practical sales forecasts.
- Use sales reports to support goals, decisions, and team performance.
- Plan smarter using sales data for territories, quotas, and inventory.
- Present sales insights in a way others can act on.
This course is ideal for:
- Sales managers and team supervisors.
- Business development professionals.
- Sales planners and operations staff.
- Business analysts supporting sales strategy.
- Marketing and product managers.
Course Schedule & Fees
- Kuala Lumpur
- Singapore
- Amsterdam
- Online
- Course Fees
This course will take place in Kuala Lumpur on the following dates:
| 19/05/2025 | 02/06/2025 | 16/06/2025 | 30/06/2025 |
| 14/07/2025 | 28/07/2025 | 11/08/2025 | 25/08/2025 |
| 08/09/2025 | 22/09/2025 | 06/10/2025 | 20/10/2025 |
| 03/11/2025 | 17/11/2025 | 01/12/2025 | 15/12/2025 |
| 29/12/2025 | 12/01/2026 | 26/01/2026 | 09/02/2026 |
This course will take place in Singapore on the following dates:
| 12/05/2025 | 02/06/2025 | 23/06/2025 | 14/07/2025 |
| 04/08/2025 | 25/08/2025 | 15/09/2025 | 06/10/2025 |
| 27/10/2025 | 17/11/2025 | 08/12/2025 | 29/12/2025 |
| 19/01/2026 | 09/02/2026 |
This course will take place in Amsterdam on the following dates:
| 05/05/2025 | 26/05/2025 | 16/06/2025 | 07/07/2025 |
| 28/07/2025 | 18/08/2025 | 08/09/2025 | 29/09/2025 |
| 20/10/2025 | 10/11/2025 | 01/12/2025 | 22/12/2025 |
| 12/01/2026 | 02/02/2026 | 23/02/2026 |
This course will take place Online the following dates:
| 27/05/2025 | 24/06/2025 | 22/07/2025 | 19/08/2025 |
| 16/09/2025 | 14/10/2025 | 11/11/2025 | 09/12/2025 |
| 06/01/2026 | 03/02/2026 |
| Kuala Lumpur | Singapore | Amsterdam | Online |
| USD$ 3,580 | USD$ 5,600 | USD$ 5,600 | USD$ 1,920 |
