Introduction
Profit does not keep a business alive, cash does. Many organizations fail not because they are unprofitable, but because they run out of cash at the wrong time. This program focuses on how finance teams can protect, improve, and control cash flow, especially during crisis, uncertainty, or sudden downturns. Participants will learn how to see cash problems early, manage liquidity day-by-day, and support management with clear, practical cash decisions.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
Cash not accounting profit
- Why profitable companies still face cash problems.
- Difference between profit, cash flow, and liquidity.
- Identifying early warning signs of cash stress.
- Understanding daily, weekly, and monthly cash needs.
- Common cash mistakes made by growing companies.
Speeding Up Cash In, Slowing Cash Out
- Managing customer payments and collections.
- Reducing delays in invoicing and billing.
- Controlling supplier payments without damaging relationships.
- Managing payroll, taxes, and fixed cash commitments.
- Working capital basics made simple.
Cash Forecasting That Actually Works
- Why most cash forecasts fail.
- Building short-term cash forecasts.
- Forecasting cash during uncertainty.
- Linking sales, expenses, and cash timing.
- Using forecasts to guide decisions, not just reporting.
Managing Cash During Crisis
- What a cash crisis really looks like.
- Prioritizing payments when cash is limited.
- Managing cash burn and emergency measures.
- Dealing with banks, lenders, and stakeholders.
- Maintaining control under pressure.
Liquidity Strategy & Long-Term Stability
- Building a cash buffer and liquidity reserves.
- Choosing the right funding options.
- Balancing growth and cash safety.
- Governance, controls, and cash ownership.
- Communicating cash risks to management and boards.
By the end of this course, participants will be able to:
- Explore where cash really comes from and where it leaks.
- Control cash inflows and outflows more effectively.
- Build short-term and medium-term cash forecasts.
- Manage cash during crisis and high-risk periods.
- Prioritize payments and funding decisions.
- Support management with clear liquidity insights.
This course is ideal for
- Finance managers and controllers.
- Treasury and cash management staff.
- CFOs and senior finance leaders.
- Management accountants.
- Business owners and senior managers.
Course Schedule
