Introduction
Why do some businesses thrive while others struggle to keep up? The answer lies in competitive strategy and market positioning. Companies that clearly define their market position and build a strong competitive advantage can differentiate themselves, attract loyal customers, and drive sustainable growth. This course provides participants with the knowledge and tools to analyze industry competition, identify unique positioning opportunities, and craft winning strategies. By leveraging frameworks, participants will learn how to explore strategies that strengthen their market position and keep them ahead of competitors.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
Competitive Strategy Fundamentals
- What makes a business competitive?
- The core pillars of competitive strategy.
- Cost leadership, differentiation, and niche focus.
- How businesses gain and maintain market dominance.
- The importance of customer perception in competitive positioning.
Competitive Analysis & Market Positioning
- Industry forces and competition.
- Porter’s Five Forces to evaluate competitive pressure.
- Competitor benchmarking and SWOT analysis.
- Finding gaps in the market and identifying positioning opportunities.
Defining Your Unique Market Position
- The role of value propositions in customer decision-making.
- Create differentiation through branding and messaging.
- Positioning strategies for premium vs. budget friendly brands.
- Aligning marketing efforts with positioning strategy.
Executing Competitive Strategy
- Translating strategy into marketing, pricing, and distribution tactics.
- Crafting a brand message that resonates with target customers.
- Digital channels and social media to reinforce positioning.
- Measure the success of a positioning strategy.
Sustaining Competitive Success
- How to adapt to market shifts and emerging trends.
- Innovation as a driver of long-term competitive edge.
- Managing risks and preparing for competitive disruptions.
- Strategies for protecting market share and customer loyalty.
By the end of this course, participants will be able to:
- Learn how to position a brand to maximize competitive advantage.
- Explore different competitive strategies, from cost leadership to differentiation.
- Master tools like Porter’s Five Forces to assess competition.
- Understand a clear and compelling unique value proposition (UVP).
- Implement pricing and branding tactics that reinforce market positioning.
This course is ideal for:
- Entrepreneurs & business owners.
- Marketing & branding professionals.
- Sales & business development managers.
- Corporate strategists & consultants.
- SMEs & startups..
Course Schedule & Fees
- Kuala Lumpur
- Singapore
- Amsterdam
- Online
- Course Fees
This course will take place in Kuala Lumpur on the following dates:
| 19/05/2025 | 02/06/2025 | 16/06/2025 | 30/06/2025 |
| 14/07/2025 | 28/07/2025 | 11/08/2025 | 25/08/2025 |
| 08/09/2025 | 22/09/2025 | 06/10/2025 | 20/10/2025 |
| 03/11/2025 | 17/11/2025 | 01/12/2025 | 15/12/2025 |
| 29/12/2025 | 12/01/2026 | 26/01/2026 | 09/02/2026 |
This course will take place in Singapore on the following dates:
| 12/05/2025 | 02/06/2025 | 23/06/2025 | 14/07/2025 |
| 04/08/2025 | 25/08/2025 | 15/09/2025 | 06/10/2025 |
| 27/10/2025 | 17/11/2025 | 08/12/2025 | 29/12/2025 |
| 19/01/2026 | 09/02/2026 |
This course will take place in Amsterdam on the following dates:
| 05/05/2025 | 26/05/2025 | 16/06/2025 | 07/07/2025 |
| 28/07/2025 | 18/08/2025 | 08/09/2025 | 29/09/2025 |
| 20/10/2025 | 10/11/2025 | 01/12/2025 | 22/12/2025 |
| 12/01/2026 | 02/02/2026 | 23/02/2026 |
This course will take place Online the following dates:
| 27/05/2025 | 24/06/2025 | 22/07/2025 | 19/08/2025 |
| 16/09/2025 | 14/10/2025 | 11/11/2025 | 09/12/2025 |
| 06/01/2026 | 03/02/2026 |
| Kuala Lumpur | Singapore | Amsterdam | Online |
| USD$ 3,580 | USD$ 5,600 | USD$ 5,600 | USD$ 1,920 |
