Introduction
Business-to-Business (B2B) marketing is different from traditional consumer marketing and needs a special approach. Companies selling to other businesses must focus on building lasting relationships, offering value, and handling more complex decision-making. This course provides participants with the skills and tools needed to explore effective B2B marketing strategies. Participants will learn how to enhance client relationships, develop strong value propositions, and create personalized strategies that connect with business clients, leading to growth and success.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
B2B Marketing Overview
- What is B2B marketing.
- B2B vs. B2C marketing .
- understanding the B2B buying process.
- identifying your B2B target audience.
- creating value for B2B customers.
- building trust and relationships in B2B.
Lead Generation for B2B Marketing
- What is B2B lead generation.
- Key components for attracting and capturing leads.
- Inbound marketing for lead generation.
- Outbound marketing techniques.
- Lead nurturing techniques.
- Measuring lead generation success.
Content Marketing in B2B
- The role of content in B2B marketing.
- Develop a B2B content calendar.
- Types of content for B2B audiences.
- Audience’s needs and challenges.
- Creating long form content for business audiences.
- How to ensure your content reaches the right audience.
Account-Based Marketing (ABM)
- What is account based marketing.
- The benefits of ABM in B2B ( impact on ROI).
- How to identify and target key accounts.
- Collaboration between marketing and sales teams.
- Technology and tools for ABM.
- How to track and measure ABM success.
Measuring Success
- B2B marketing metrics.
- Using data to improve B2B campaigns.
- Customer retention in B2B.
- Handling B2B customer feedback.
- Creating a customer-centric B2B strategy.
By the end of this course, participants will be able to:
- Grasp the core principles and distinct characteristics of B2B marketing.
- Get insights into how to develop targeted marketing strategies for businesses.
- Master lead generation techniques and tools that drive conversions in a B2B environment.
- Align marketing with sales to ensure smooth customer experiences and increased ROI.
- Explore account-based marketing (ABM) as a strategy to target high-value accounts.
This course is ideal for:
- Marketing Professionals.
- B2B Sales Managers.
- Entrepreneurs.
- Brand Managers.
- Digital Marketers.
- Product Managers.
Course Schedule & Fees
- Kuala Lumpur
- Singapore
- Amsterdam
- Online
- Course Fees
This course will take place in Kuala Lumpur on the following dates:
| 05/05/2025 | 19/05/2025 | 02/06/2025 | 16/06/2025 |
| 30/06/2025 | 14/07/2025 | 28/07/2025 | 11/08/2025 |
| 25/08/2025 | 08/09/2025 | 22/09/2025 | 06/10/2025 |
| 27/10/2025 | 10/11/2025 | 24/11/2025 | 08/12/2025 |
| 22/12/2025 | 05/01/2026 | 19/01/2026 | 02/02/2026 |
This course will take place in Singapore on the following dates:
| 26/05/2025 | 16/06/2025 | 07/07/2025 | 28/07/2025 |
| 18/08/2025 | 08/09/2025 | 29/09/2025 | 20/10/2025 |
| 10/11/2025 | 01/12/2025 | 22/12/2025 | 12/01/2026 |
| 02/02/2026 | 23/02/2026 |
This course will take place in Amsterdam on the following dates:
| 12/05/2025 | 02/06/2025 | 23/06/2025 | 14/07/2025 |
| 04/08/2025 | 25/08/2025 | 15/09/2025 | 06/10/2025 |
| 27/10/2025 | 17/11/2025 | 08/12/2025 | 29/12/2025 |
| 19/01/2026 | 19/01/2026 |
This course will take place Online the following dates:
| 13/05/2025 | 10/06/2025 | 08/07/2025 | 05/08/2025 |
| 02/09/2025 | 30/09/2025 | 28/10/2025 | 25/11/2025 |
| 23/12/2025 | 20/01/2026 | 17/02/2026 |
| Kuala Lumpur | Singapore | Amsterdam | Online |
| USD$ 3,580 | USD$ 5,600 | USD$ 5,600 | USD$ 1,920 |
