Introduction
In a business world increasingly shaped by customer needs, building and maintaining strong relationships with customers is essential for achieving sustained success. CRM involves collecting and analysing customer data to gain valuable insights into customer behaviour and preferences. This course is designed to provide you with a deep understanding of CRM concepts, tools, and best practices that will enable you to create lasting customer relationships, enhance customer satisfaction, and drive business growth. By the end of this course, participants will be equipped to leverage CRM to improve customer engagement, increase sales, and achieve organizational goals.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
Introduction to CRM
- Overview of CRM and its evolution.
- Key components and functions of a CRM system.
- Benefits of CRM for businesses.
- CRM strategy development.
CRM Technologies
- Comparison of leading CRM software.
- Features and functionalities of different CRM systems.
- Cloud-based vs. on-premise CRM solutions.
- Selecting the right CRM for your business needs.
Implementing CRM Systems
- Planning and preparing for CRM implementation.
- Customizing CRM to fit business requirements.
- Data migration and management.
- User training and change management.
- Measuring and ensuring user adoption.
Customer Engagement with CRM
- Building customer profiles and segments.
- Personalizing customer communications.
- Managing customer feedback and service requests.
- Leveraging CRM for customer loyalty and retention.
- Real-time customer engagement techniques.
Optimizing Sales, Marketing, & Decision Making
- Sales automation and lead management.
- Marketing campaign management and ROI analysis.
- Customer lifecycle management.
- Analyzing CRM data for insights and trends.
- Reporting and dashboards for decision making.
By the end of this course, participants will be able to:
- Understand the core principles and benefits of CRM.
- Gain insights into the latest CRM tools and platforms.
- Learn how to successfully implement and integrate CRM systems within an organization.
- Develop skills to use CRM for improving customer interactions and relationships.
- Learn how to use CRM data to enhance sales and marketing efforts.
- Gain proficiency in analysing customer data to make informed business decisions.
This course is ideal for:
- Sales Managers.
- Marketing Professionals.
- Customer Service Managers.
- Business Development Managers.
- IT Professionals.
- CRM Administrators.
- Entrepreneurs and Business Owners.
- Operations Managers.
- Product Managers.
- Customer Relationship Specialists.
Course Schedule & Fees
- Kuala Lumpur
- Singapore
- Amsterdam
- Online
- Course Fees
This course will take place in Kuala Lumpur on the following dates:
| 05/05/2025 | 19/05/2025 | 02/06/2025 | 16/06/2025 |
| 30/06/2025 | 14/07/2025 | 28/07/2025 | 11/08/2025 |
| 25/08/2025 | 08/09/2025 | 22/09/2025 | 06/10/2025 |
| 27/10/2025 | 10/11/2025 | 24/11/2025 | 08/12/2025 |
| 22/12/2025 | 05/01/2026 | 19/01/2026 | 02/02/2026 |
This course will take place in Singapore on the following dates:
| 26/05/2025 | 16/06/2025 | 07/07/2025 | 28/07/2025 |
| 18/08/2025 | 08/09/2025 | 29/09/2025 | 20/10/2025 |
| 10/11/2025 | 01/12/2025 | 22/12/2025 | 12/01/2026 |
| 02/02/2026 | 23/02/2026 |
This course will take place in Amsterdam on the following dates:
| 12/05/2025 | 02/06/2025 | 23/06/2025 | 14/07/2025 |
| 04/08/2025 | 25/08/2025 | 15/09/2025 | 06/10/2025 |
| 27/10/2025 | 17/11/2025 | 08/12/2025 | 29/12/2025 |
| 19/01/2026 | 19/01/2026 |
This course will take place Online the following dates:
| 13/05/2025 | 10/06/2025 | 08/07/2025 | 05/08/2025 |
| 02/09/2025 | 30/09/2025 | 28/10/2025 | 25/11/2025 |
| 23/12/2025 | 20/01/2026 | 17/02/2026 |
| Kuala Lumpur | Singapore | Amsterdam | Online |
| USD$ 3,580 | USD$ 5,600 | USD$ 5,600 | USD$ 1,920 |
