Introduction
In the current digital world, businesses need to adopt creative marketing strategies to engage with customers and remain competitive. This course provides participants with the essential skills to develop and implement successful digital marketing campaigns. It covers a wide range of digital marketing components, including insights into online consumer behavior, and the use of the latest tools and techniques for social media marketing, search engine optimization (SEO), content marketing, and paid advertising. Participants will gain the expertise to customer centric campaigns that drive business growth and deliver measurable outcomes.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
Digital Marketing
- What is digital marketing.
- Why digital marketing is important.
- Types of digital marketing.
- How digital marketing works.
- Popular digital marketing channels.
- Understanding your target audience.
SEO and Content Marketing
- How SEO work and why It matters.
- Basics of content marketing.
- Keyword research for SEO.
- Creating SEO-friendly content.
- On-Page vs. Off-Page SEO.
- Measuring SEO success.
Social Media Marketing
- Social media marketing overview.
- Popular social media platforms.
- Social media strategy.
- Using social media Ads.
- Measuring social media success.
- Tips for growing your social media presence.
Paid Advertising and Pay-Per-Click
- What is paid advertising.
- Understanding Pay-Per-Click (PPC).
- How paid Ads work.
- Benefits of PPC campaigns.
- Tracking PPC performance.
- Improving ROI with Paid Ads.
Measuring and Optimizing Digital Marketing
- Digital marketing analysis.
- Key digital marketing metrics and KPIs.
- Tools for analyzing digital marketing efforts.
- How to interpret your data.
- Optimizing campaigns based on results.
By the end of this course, participants will be able to:
- Explore the core principles and various elements of digital marketing.
- Explore effective digital marketing campaigns that engage target audiences.
- Utilize social media, SEO, and content marketing to boost brand visibility and generate leads.
- Apply paid advertising strategies to reach targeted market segments.
- Analyze and optimize digital marketing efforts using data and key performance indicators (KPIs).
This course is ideal for:
- Marketing Managers and Executives.
- Digital Marketing Professionals.
- Social Media and E-Commerce Managers.
- Marketing Consultants and Strategists.
- Content Creators and Bloggers.
- Public Relations Professionals.
- Sales and Business Development Managers.
Course Schedule & Fees
- Kuala Lumpur
- Singapore
- Amsterdam
- Online
- Course Fees
This course will take place in Kuala Lumpur on the following dates:
| 19/05/2025 | 02/06/2025 | 16/06/2025 | 30/06/2025 |
| 14/07/2025 | 28/07/2025 | 11/08/2025 | 25/08/2025 |
| 08/09/2025 | 22/09/2025 | 06/10/2025 | 20/10/2025 |
| 03/11/2025 | 17/11/2025 | 01/12/2025 | 15/12/2025 |
| 29/12/2025 | 12/01/2026 | 26/01/2026 | 09/02/2026 |
This course will take place in Singapore on the following dates:
| 12/05/2025 | 02/06/2025 | 23/06/2025 | 14/07/2025 |
| 04/08/2025 | 25/08/2025 | 15/09/2025 | 06/10/2025 |
| 27/10/2025 | 17/11/2025 | 08/12/2025 | 29/12/2025 |
| 19/01/2026 | 09/02/2026 |
This course will take place in Amsterdam on the following dates:
| 05/05/2025 | 26/05/2025 | 16/06/2025 | 07/07/2025 |
| 28/07/2025 | 18/08/2025 | 08/09/2025 | 29/09/2025 |
| 20/10/2025 | 10/11/2025 | 01/12/2025 | 22/12/2025 |
| 12/01/2026 | 02/02/2026 | 23/02/2026 |
This course will take place Online the following dates:
| 27/05/2025 | 24/06/2025 | 22/07/2025 | 19/08/2025 |
| 16/09/2025 | 14/10/2025 | 11/11/2025 | 09/12/2025 |
| 06/01/2026 | 03/02/2026 |
| Kuala Lumpur | Singapore | Amsterdam | Online |
| USD$ 3,580 | USD$ 5,600 | USD$ 5,600 | USD$ 1,920 |
