Negotiation Skills for Sales Success

  • Customer Relations & Marketing

Introduction

In sales, mastering the art of negotiation is essential for closing deals, maximizing value, and building long-term client relationships. This course is designed to empower participants with the techniques and strategies they need to negotiate confidently and effectively. This course focuses on managing negotiations, overcoming objections, and achieving win-win outcomes that benefit both your business and the customer. Whether you’re negotiating pricing, terms, or conditions, these skills will enable you to secure better deals, build trust, and create lasting partnerships. By the end of the course, participants will have the tools to elevate their negotiation performance and drive sales success.

Course Outline

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Course Objectives
  • Target Audience

Negotiation in Sales

  • Why negotiation is essential in sales.
  • The role of negotiation in sales success.
  • Common types of sales negotiations..
  • How to negotiate successfully.
  • The negotiation process.
  • The importance of win-win negotiations.

Preparing for Negotiation

  • Negotiations: how to be fully prepared..
  • Know buyer’s needs, pain points, and constraints.
  • Setting Clear Objectives for Your Negotiation.
  • Identifying the unique features of your product.
  • Developing a Negotiation Strategy.
  • Identifying challenges and objections.

Persuasion in Negotiation

  • Effective communication skills for negotiation.
  • Building trust and rapport during negotiations.
  • Using active listening to understand buyer needs.
  • Focusing on mutual gain rather than one-sided success.
  • Using persuasive language to influence decisions.
  • Techniques to handle objections and pressure.

Handling Difficult Negotiations and Challenges

  • Common challenges in sales negotiations.
  • Negotiating with tough or uncooperative buyers.
  • Turning objections into opportunities.
  • Negotiating price without losing value.
  • Overcoming power imbalances in negotiation.
  • Negotiation techniques for tense situations.

Closing the Deal

  • How to know when to close the deal.
  • Using closing techniques to seal the deal.
  • Keeping the relationship strong after the deal is done.
  • Reviewing and learning from the negotiation .
  • Tracking negotiation performance over time.
  • Turning negotiated deals into lasting partnerships.

By the end of this course, participants will be able to:

  • Understand the fundamentals of negotiation and its importance in sales.
  • Explore techniques to handle objections, manage conflicts, and reach win-win solutions.
  • Improve communication skills to build trust and transparency during negotiations.
  • Master tactics for negotiating pricing, terms, and conditions without compromising value.
  • Learn how to handle difficult negotiations and turn challenges into opportunities.
  • Build long-term relationships by focusing on collaborative negotiation approaches.

This course is ideal for:

  • Sales Professionals.
  • Sales Teams.
  • Business Development Managers.
  • Account Managers.
  • Entrepreneurs and Business Owners.
  • Customer Relationship Managers.

Course Schedule & Fees

  • Kuala Lumpur
  • Singapore
  • Amsterdam
  • Online
  • Course Fees

This course will take place in Kuala Lumpur on the following dates:

12/05/202526/05/202509/06/202523/06/2025
07/07/202521/07/202504/08/202518/08/2025
01/09/202522/09/202506/10/202520/10/2025
10/11/202524/11/202515/12/202505/01/2026
26/01/202616/02/2026

This course will take place in Singapore on the following dates:

05/05/202526/05/202516/06/202530/06/2025
21/07/202511/08/202501/09/202522/09/2025
13/10/202503/11/202524/11/202515/12/2025
05/01/202626/01/2026

This course will take place in Amsterdam on the following dates:

19/05/202509/06/202530/06/202521/07/2025
11/08/202501/09/202522/09/202513/10/2025
03/11/202524/11/202515/12/202505/01/2026
26/01/202616/02/2026

This course will take place Online the following dates:

06/05/202503/06/202501/07/202529/07/2025
26/08/202523/09/202521/10/202518/11/2025
16/12/202513/01/202610/02/2026
Kuala LumpurSingaporeAmsterdamOnline
USD$ 3,580USD$ 5,600USD$ 5,600USD$ 1,920

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      Course Info
      • Duration: One week
      • Available: Classroom/Online
      Training Locations
      • Kuala Lumpur
      • Singapore
      • Amsterdam
      • Online
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