Introduction
Social media has changed the way businesses connect with their customers, making it an important part of today’s marketing efforts. This course gives participants the tools and skills to use social platforms to build a brand, engage with customers, and grow the business. It focuses on practical techniques for increasing brand awareness, creating meaningful interactions with customers, and measuring the success of social media campaigns. By the end, participants will be ready to develop social media strategies that not only reach their audience but also produce real, measurable results for their business.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
Social Media Marketing Overview
- What is social media marketing.
- The role of social media in modern business.
- Overview of major social media platforms.
- Identifying the right platforms for your business.
- Steps to develop an effective strategy.
- Who are you trying to reach.
Content Creation for Social Media
- The importance of content in social media marketing.
- Creating a content calendar .
- Types of content for social media .
- Visual content creation.
- Writing captions that convert.
- User generated content (UGC).
Engaging and Growing your Audience
- Social media engagement.
- How to increase engagement on social media.
- Engaging your audience through participation.
- Building relationships with your followers.
- Partner with influencers to reach new audiences.
- Handling negative feedback and challenges on social platforms.
Paid Advertising on Social Media
- Introduction to paid social media advertising.
- Types of paid social media Ads.
- How to design ads that capture attention.
- Setting budgets for paid social campaigns.
- A/B testing and optimizing Ads.
- Measuring ROI from paid social media Ads.
Social Media Performance
- Key social media metrics to track.
- Using analytics tools.
- Measuring the success of social media campaigns.
- How platforms decide what content gets seen.
- Staying up to date with platform updates and trends.
By the end of this course, participants will be able to:
- Gain a solid understanding of social media marketing and its importance in in modern business.
- Master content creation techniques for various platforms, including Facebook, Instagram, LinkedIn.
- Build expertise in engaging audiences and creating meaningful interactions across social media.
- Understand how to run paid social media campaigns and measure ROI.
- Explore how to track and analyze social media performance metrics.
- Provide participants with tools to keep up with the latest trends and features in social media.
This course is ideal for:
- Marketing professionals.
- Entrepreneurs.
- Social media managers.
- Digital marketers.
- Content creators.
- Brand managers.
- Social media marketers.
Course Schedule & Fees
- Kuala Lumpur
- Singapore
- Amsterdam
- Online
- Course Fees
This course will take place in Kuala Lumpur on the following dates:
| 26/05/2025 | 09/06/2025 | 23/06/2025 | 07/07/2025 |
| 21/07/2025 | 04/08/2025 | 18/08/2025 | 01/09/2025 |
| 15/09/2025 | 29/09/2025 | 13/10/2025 | 27/10/2025 |
| 10/11/2025 | 24/11/2025 | 08/12/2025 | 22/12/2025 |
| 05/01/2026 | 19/01/2026 | 02/02/2026 | 16/02/2026 |
This course will take place in Singapore on the following dates:
| 19/05/2025 | 09/06/2025 | 30/06/2025 | 21/07/2025 |
| 11/08/2025 | 01/09/2025 | 22/09/2025 | 13/10/2025 |
| 03/11/2025 | 15/12/2025 | 05/01/2026 | 26/01/2026 |
| 16/02/2026 |
This course will take place in Amsterdam on the following dates:
| 26/05/2025 | 16/06/2025 | 07/07/2025 | 28/07/2025 |
| 18/08/2025 | 08/09/2025 | 29/09/2025 | 20/10/2025 |
| 10/11/2025 | 01/12/2025 | 22/12/2025 | 12/01/2026 |
| 02/02/2026 | 23/02/2026 |
This course will take place Online the following dates:
| 20/05/2025 | 17/06/2025 | 15/07/2025 | 12/08/2025 |
| 09/09/2025 | 07/10/2025 | 04/11/2025 | 02/12/2025 |
| 30/12/2025 | 27/01/2026 | 24/02/2026 |
| Kuala Lumpur | Singapore | Amsterdam | Online |
| USD$ 3,580 | USD$ 5,600 | USD$ 5,600 | USD$ 1,920 |
