Introduction
Valuation is not about getting one “perfect” number. It is about understanding what something is worth, why it is worth that amount, and how sensitive that value is to change. This masterclass helps finance and business professionals value companies, projects, and intangible assets in a clear and practical way. Participants learn how to think like valuers, question assumptions, and explain valuation results to management, investors, and other stakeholders.
Course Outline
- Module 1
- Module 2
- Module 3
- Module 4
- Module 5
- Course Objectives
- Target Audience
Value Before Doing Valuation
- What “value” really means in business.
- Price vs value vs cost (and why they differ).
- What makes a business valuable over time.
- Cash flow, growth, and risk explained simply.
- Common valuation mistakes in real companies.
Valuing a Business the Practical Way
- Why cash flow matters more than profit.
- Simple explanation of discounted cash flow (DCF).
- Choosing the right discount rate (in plain language).
- Using multiples without misusing them.
- Interpreting valuation ranges, not single numbers.
Valuing Projects & Investment Decisions
- How project valuation differs from business valuation.
- Evaluating investment and expansion projects.
- Linking forecasts to real project risks.
- NPV, IRR, and payback, when to trust them.
- Making go / no-go investment decisions.
Valuing Intangible Assets
- What are intangible assets and why they matter.
- Valuing brands, customer relationships, and IP.
- Technology, data, and platform value explained.
- Challenges in valuing intangibles.
- Intangibles in M&A and business decisions.
Using Valuation for Better Decisions
- Valuation in mergers, acquisitions, and negotiations.
- Explaining valuation results to non-finance managers.
- Sensitivity analysis: what really drives value.
- Managing bias and over-optimism in valuations.
- Valuation governance and documentation.
By the end of this course, participants will be able to:
- Explore what drives value in businesses and projects.
- Apply practical valuation methods with confidence.
- Value investment projects and strategic initiatives.
- Recognize and value intangible assets.
- Challenge valuation assumptions and forecasts.
- Communicate valuation results clearly to decision-makers.
This course is ideal for
- Finance managers and controllers.
- CFOs and senior finance leaders.
- Management accountants.
- Strategy and corporate development teams.
- Investment, M&A, and project evaluation staff.
Course Schedule
