AI Content Strategy & Marketing Automation

Marketing teams are expected to produce more content, manage more channels, and respond to customers faster. AI and marketing automation can help teams reduce repetitive work, create and adapt content more efficiently, manage campaigns, and deliver timely communications across different customer touchpoints. This practical programme shows marketing professionals how to combine AI with marketing automation in their everyday work. Participants will learn how to plan content, create and repurpose marketing materials, automate communications and campaign workflows, personalize content, and monitor results while maintaining quality and brand consistency.